Bold enough to still enjoy
the art of storytelling.
There are always stories worth sharing.
YOU DESERVE TO READ
YOU DESERVE TO READ
FUN & WITTY STORIES BY REAL HUMANS
FUN & WITTY STORIES BY REAL HUMANS
Jasmine
Jenai
Hi, I’m Jasmine Jenai, an Atlanta-based editorial and brand strategist. I know what you’re thinking. The journalism industry feels like it’s in shambles and rage-bait content makes you regret being on the internet. But after experiencing an ah-ha moment after being laid off from a job I thought I was killing it at, I’ve realized people are still searching for content that feels — dare I say — real. So, I’m accepting the challenge because creative storytellers know people are always looking for great stories.
EDITORIAL AND BRAND STRATEGIST | STYLE ENTHUSIAST | BEAUTY LOVER | PLAYLIST CURATOR | INFJ-A PERSONALITY
As Seen In
Brands I’ve Worked With
Transform your copy
& brand reach
Brand Partnerships
It takes special skills to leverage brand partnerships, but the most important ones are:
Respecting a brand’s mission
Adhering to strict embargoes & NDAs
Being kind (It can take you far)
I’ve partnered with brands like T.J. Maxx, Sienna Naturals, and more to produce copy that connects publications’ readers with brands they can trust.
Writing & Copyediting
Crafting a compelling story is more than just stringing together a bunch of words. It’s equal parts research, analyzation and knowing your audience.
From writing on-brand copy to securing exclusive press releases, I have a proven track record with all of the above.
UGC Content Creation
Beyond fostering brand partnerships and dishing out witty copy, producing original UGC content will always hold a special place in my heart. Even in the midst of constant algorithm changes. I’ve learned how to pivot to attract fresh eyes to pop cultural hot takes, beauty finds, style inspo & more.
“I had the pleasure of chatting with Jasmine Williams of Brit + Co about the evolution of LTK and our latest innovations empowering creators' success, as well as the benefits of slow living for my family.”
— amber venz box, co-founder & president at ltk
“Thank you, Jasmine Williams at Brit + Co for including Tembe Denton-Hurst’s ‘Fresh Sets: Contemporary Nail Art From Around the World’ in her 34 New April Releases list!”
— Sarah Fitts, Senior Publicist at smith publicity, inc.
“A huge THANK YOU to the talented Jasmine Williams for shining a light on how to make work a little less stressful in 2025. 🤍 Jasmine is a gifted writer and storyteller covering a variety of topics…”
— Kayla baum, founder & ceo at twello
LATEST ON THE PODCAST
Everyone needs a bestie who brings unlimited laughs, practical advice aka “I’m gonna hold your hand when I say this” moments, and reflections about everything from love to career. Tune in as I tackle topics like navigating the workplace and how friendship breakups hurt as worse as romantic breakups.