I’m an Atlanta-based Content & Brand Partnerships Specialist who loves a great story. Whether it relates to pop culture, beauty, fashion or lifestyle, you can bet I’m somewhere talking about it.

jasmine jenai williams the jasmine jenai edit

Hi, I’m Jasmine Jenai.

Basically, I’m a creative storyteller who waltzed into the freelance world. Since pitching publications like Motherlyand The Everymom, I’ve interviewed some pretty big names in the entertainment space. Keep scrolling for a quick snapshot of where to find my bylines and brands I’ve created copy for.

As Seen In

Brands I’ve Worked With

A Breakdown of What I Do 

Brand Partnerships

It takes special skills to leverage brand partnerships, but the most important ones are:

  • Respecting a brand’s mission

  • Adhering to strict embargoes & NDAs

  • Being kind (It can take you far)

I’ve partnered with T.J. Maxx, Sienna Naturals, Penguin Random House and more to produce copy that connects publications’ readers with brands they can trust.

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the jasmine jenai edit

Writing & Copyediting

Crafting a compelling story is more than just stringing together a bunch of words. It’s equal parts research, analyzation and knowing your audience. Lucky for you, I have a proven track record with all of the above.

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UGC Content Creation

Beyond fostering brand partnerships and dishing out witty copy, producing original UGC content will always hold a special place in my heart. Even in the midst of constant algorithm changes. I’ve learned how to pivot to attract fresh eyes to pop cultural hot takes, beauty finds, style inspo & more.

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Featured Posts

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the jasmine jenai edit black girl vitamins

Testimonials

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Testimonials |

“I had the pleasure of chatting with Jasmine Williams of Brit + Co about the evolution of LTK and our latest innovations empowering creators' success, as well as the benefits of slow living for my family.”

“Thank you, Jasmine Williams at Brit + Co for including Tembe Denton-Hurst’s “Fresh Sets: Contemporary Nail Art From Around the World” in her 34 New April Releases list!”

“A huge THANK YOU to the talented Jasmine Williams for shining a light on how to make work a little less stressful in 2025. 🤍 Jasmine is a gifted writer and storyteller covering a variety of topics…”

Your 9-to-Bloom Bestie Podcast

Everyone needs a bestie who brings unlimited laughs, practical advice aka “I’m gonna hold your hand when I say this” moments, and reflections about everything from love to career. Tune in as I tackle topics like navigating the workplace and how friendship breakups hurt as worse as romantic breakups.